Larry Fox is responsible for developing and executing all advertising, marketing and communication tools including direct mail, Internet, B-to-B advertising, videos and event marketing. Additionally, he is in charge of the marketing strategy and business development for the company.
Fox is a unique talent who has honed his strategic, creative and production skills in a number of high visibility corporate, agency and production positions.
Before joining SpotGenie, he spent two and a half years as head of Creative/Production Management specializing in multimedia marketing execution, creative services and project management.
As VP, Director of Broadcast and Digital Production Services at BBDO Atlanta he supervised a team of broadcast and digital staff and freelance producers, the trafficking group, business & talent manager groups and oversaw the in-house audio/editorial facility.
Larry Fox spent eight years developing his marketing, advertising and production muscles at the global marketing division of The Coca-Cola Company in Atlanta. He entered the ranks as Executive Producer and was then promoted four times; first to Global Executive Producer, then to Advertising Manager, Manager Worldwide Production Services and finally to Director of Advertising Services. He managed broadcast production managers, print producers, graphic designers, and freelance editors and production artists. He was also an integral part of developing and overseeing the company’s trafficking process.
Larry Fox graduated with a Bachelor of Science in Communications and Film Studies from State University of New York at Empire State College. He earned an Associates Degree in Liberal Arts from SUNY Rockland Community College. Fox makes his home in the metro Atlanta area.