Articles

Rapid TV News reports: TV Still First Choice of Advertisers

By Joseph O’Halloran New research from SpotGenie has poured cold water on the suggestion that online TV advertising is edging out ad spending on traditional TV and that ‘explosive’ growth in the latter is imminent due to HD. Even though the research did show that online and digital advertising is growing fast, the advertising, entertainment […]

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The Last Barrier to Airing Ads In HD Has Fallen

Sixteen years after the first High Definition (HD) broadcast, only 20 to 30 percent of advertisers air their commercials in HD. Now that the final barrier to airing spots in HD, distribution, has been eliminated, could it mean a surge in HD spots?

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