Atlanta, March 26, 2013 – SpotGenie Partners, LLC, a leading provider of digital media services to the advertising, entertainment and broadcast industries, has published a Whitepaper putting to rest an oft repeated myth that online advertising is edging out television ad spending. The facts show that television and television advertising are not only surviving but thriving in the new media age. Television continues to see the greatest share of all ad dollars in the US and still accounts for more than one of every three ad dollars spent worldwide.
Online and digital advertising is growing fast, but not at the expense of television. The advertising mix, previously dominated by traditional media like print and broadcast, has seen US Internet ad spending grow in share from 15.4% in 2009 to a projected 25.6% in 2015. Television will continue to grab the lion’s share of advertising dollars, estimated to capture $68 billion in total US spending and 39% of total share through 2015, according to eMarketer, an authority on digital marketing, media and commerce.
Overall ad spending worldwide rose 3.3% from January to September in 2012, with TV advertising up 4.3% during that period, according to Nielsen, a global information and measurement company. In North America alone, there was high double-digit growth in TV advertising, up 13.6% in the third quarter of 2012 from Olympic and political advertising.
Many predicted that online video viewing, made possible through services like Hulu, YouTube and Netflix, would take viewers from traditional TV. But it seems we have an insatiable appetite for media, with more people interacting online about their favorite TV shows.While Americans still spend most of their leisure time in front of a television set, 40% are now on the Internet at the same time, holding a second screen like a Smartphone or tablet.
And TV advertising is about to experience another boom in growth.
HDTV provides a quality no computer screen can come close to matching, yet its adoption has been slow. That has just recently begun to change, and the absorption of HD in the field of advertising is growing at a rapid pace.
What has kept HD ads from proliferating was the high cost of distributing the HD ad to the TV stations. In the past, this could cost anywhere from five to ten times more than distributing a Standard Definition TV ad. That has changed. Until recently the high cost of HD ad distribution caused manyadvertisers to send an SD spot to HD stations. This caused the spot to look cut off at the sides or shrunken down. Advertisers have grown tired of their brands being represented by lower quality video on HD stations. Soon those cut off ads will be a thing of the past.
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About SpotGenie Partners, LLC:
Founded in Atlanta, GA in 2002, SpotGenie Partners, LLC, a privately-held technology and service company, has revolutionized the digital distribution of high-quality HD television and radio spots, trafficking, tracking, asset management and other postproduction services. SpotGenie’s proprietary technology digitally delivers TV and radio commercials across the country at an approximately 80% reduction in cost over older technologies, making it affordable for everyone. With SpotGenie advertisers and ad agencies manage and monitor every aspect of their broadcast spot distribution using just an Internet browser. In addition to trafficking, tracking and delivering spots, SpotGenie helps clients prepare their spots for air with services that include closed captioning, tagging, slating and video transcoding.
SpotGenie is headquartered at 345 Peachtree Hills Ave, Suite 400, Atlanta GA 30305. For further information about SpotGenie contact Wayne Dykes, President/CEO, at 888 202-1631 or firstname.lastname@example.org.